Trends in online advertising. Making sense of the constantly changing online advertising world. http://www.blockfirefox.com/Home/tabid/36/BlogId/1/Default.aspx en-US Admin@BlockFirefox.com kfd@st8.com Thu, 20 Nov 2008 15:59:27 GMT Thu, 20 Nov 2008 15:59:27 GMT http://backend.userland.com/rss Blog RSS Generator Version 3.3.0.16726 Possible Outcomes of the Ad Blocking Battle The most likely outcome of the overall controversy over the legitimacy or otherwise of Adblock Plus and similar plugins is that the whole issue will fizzle out relatively quickly. The proportion of Firefox users is small, and only a relatively small number of the millions of websites serving contextual ads to visitors have actually installed blocking code. http://www.blockfirefox.com/Home/tabid/36/EntryID/13/Default.aspx Admin@BlockFirefox.com http://www.blockfirefox.com/Home/tabid/36/EntryID/13/Default.aspx#Comments http://www.blockfirefox.com/Default.aspx?tabid=36&EntryID=13 Sat, 08 Sep 2007 08:36:56 GMT 1 http://www.blockfirefox.com/DesktopModules/Blog/Trackback.aspx?id=13 How will the major players respond to ad blocking technology? So far, the major providers of online contextual advertising have declined to respond to the controversy caused by the Firefox blocking and Adblock Plus debates. Right now you can access Google’s SERPS (search engine results pages) on Firefox while running the Adblock Plus plugin, thereby disabling all of Google’s own contextual ads that would otherwise be served to you. http://www.blockfirefox.com/Home/tabid/36/EntryID/7/Default.aspx Admin@BlockFirefox.com http://www.blockfirefox.com/Home/tabid/36/EntryID/7/Default.aspx#Comments http://www.blockfirefox.com/Default.aspx?tabid=36&EntryID=7 Thu, 06 Sep 2007 21:28:07 GMT 3 http://www.blockfirefox.com/DesktopModules/Blog/Trackback.aspx?id=7 Adblock Plus and the US Constitution If the controversy over ad blocking ever winds up in the courts, it could result in an interesting legal battle. Because any litigation would likely take place in US courts – Germany, the home country of Adblock Plus, is not such an easy jurisdiction in which to bring lawsuits, especially from overseas – the governing legal framework would ultimately be the US Constitution. http://www.blockfirefox.com/Home/tabid/36/EntryID/5/Default.aspx Admin@BlockFirefox.com http://www.blockfirefox.com/Home/tabid/36/EntryID/5/Default.aspx#Comments http://www.blockfirefox.com/Default.aspx?tabid=36&EntryID=5 Wed, 05 Sep 2007 17:53:41 GMT 2 http://www.blockfirefox.com/DesktopModules/Blog/Trackback.aspx?id=5 The Technology of Ad Blocking What kicked off the ad blocking uproar of August 2007. http://www.blockfirefox.com/Home/tabid/36/EntryID/1/Default.aspx Admin@BlockFirefox.com http://www.blockfirefox.com/Home/tabid/36/EntryID/1/Default.aspx#Comments http://www.blockfirefox.com/Default.aspx?tabid=36&EntryID=1 Wed, 05 Sep 2007 16:45:47 GMT 4 http://www.blockfirefox.com/DesktopModules/Blog/Trackback.aspx?id=1