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 Monday, September 08, 2008

A Storm Is Brewing....

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Apparantly the web isn't free....

If you've paid attention to your RSS feeds over the last few weeks you've seen the frequent whispers, occassional rants, and sporadic outbursts over the Firefox fueled ad blocking situation.  Everyone has an opinion and battle lines are being drawn.  Tight knit families of zealots are being torn apart and stronger than steel bonds are bending under the heat.  The battle crys are drowning out any semblence of reason.

Do you really deserve to filter the content sent to your browser in a piecemeal format?  Do you really have the right to have your ads displayed with your content?

There are so many crucial decisions to be made and as usual the uninformed have gotten loud, the disenchanted have gotten nasty, and the disillusiouned are powering up on the disruption to fight for whatever cause tickles demented fancies.  What a mess....

 Let's bring order to this chaos...join me and my friends as we hash this out.

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Marketing & Publishing in the New World - Online Battleground

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Author:Maggie StoneCreated:9/5/2007 11:36 AM
It seems like each and every day a new online marketing technique is created, taking the place of one that has fallen from grace. Too many publishers and marketers react to the online buzz instead of responding to the real world situation. If you learn nothing else here, learn to respond and at least give yourself of fighting chance.
Ad blocking controversy: nothing more than linkbait?
By Maggie Stone on9/12/2007 9:08 AM
One of the more interesting analyses of the Adblock Plus/ Firefox blocking controversy is that it is, in itself, simply a method of generating links and traffic.
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Firefox users and attitudes to online ads
By Maggie Stone on9/6/2007 3:26 PM
One of the reasons the Adblock Plus plugin has been so popular among Firefox users – to the extent of being actively promoted by the Mozilla Foundation, the organisation behind the browser – is that as a group they tend to have a particularly strong dislike of ads.
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The disadvantages of blocking Firefox for website owners
By Maggie Stone on9/5/2007 11:41 AM
The actions of some site owners in blocking all users of Firefox simply because there is a chance that they may be using an ad blocking plugin such as Adblock Plus has certainly aroused a good deal of controversy, particularly among the blogging community.
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The advantages of blocking Firefox for website owners
By Maggie Stone on9/5/2007 11:41 AM
From the point of view of site owners, blocking Firefox is a quick and simple way of ensuring that nobody is viewing their sites with an ad blocking plugin such as Adblock Plus installed on their browser. The plugin is only available for Firefox, owing to that browser’s unique open source nature. Internet Explorer remains the world’s most popular browser, and it’s pretty unlikely the Microsoft is going to allow third parties to make and distribute plugins of any type to work with with their software anytime soon.
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What benefits does Adblock Plus offer its users?
By Maggie Stone on9/5/2007 11:40 AM
Adblock Plus is the piece of software behind the recent Block Firefox campaign controversy. A simple, short plugin for the Firefox web browser, it allows surfers to completely block out the majority of graphical and text-based contextual advertising. From the surfer’s point of view, this has three major advantages:
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