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 Monday, September 08, 2008

A Storm Is Brewing....

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Apparantly the web isn't free....

If you've paid attention to your RSS feeds over the last few weeks you've seen the frequent whispers, occassional rants, and sporadic outbursts over the Firefox fueled ad blocking situation.  Everyone has an opinion and battle lines are being drawn.  Tight knit families of zealots are being torn apart and stronger than steel bonds are bending under the heat.  The battle crys are drowning out any semblence of reason.

Do you really deserve to filter the content sent to your browser in a piecemeal format?  Do you really have the right to have your ads displayed with your content?

There are so many crucial decisions to be made and as usual the uninformed have gotten loud, the disenchanted have gotten nasty, and the disillusiouned are powering up on the disruption to fight for whatever cause tickles demented fancies.  What a mess....

 Let's bring order to this chaos...join me and my friends as we hash this out.

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Trends in online advertising.

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Author:Jake CasperCreated:9/5/2007 10:43 AM
Making sense of the constantly changing online advertising world.
Possible Outcomes of the Ad Blocking Battle
By Jake Casper on9/8/2007 2:36 AM
The most likely outcome of the overall controversy over the legitimacy or otherwise of Adblock Plus and similar plugins is that the whole issue will fizzle out relatively quickly. The proportion of Firefox users is small, and only a relatively small number of the millions of websites serving contextual ads to visitors have actually installed blocking code.
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How will the major players respond to ad blocking technology?
By Jake Casper on9/6/2007 3:28 PM
So far, the major providers of online contextual advertising have declined to respond to the controversy caused by the Firefox blocking and Adblock Plus debates. Right now you can access Google’s SERPS (search engine results pages) on Firefox while running the Adblock Plus plugin, thereby disabling all of Google’s own contextual ads that would otherwise be served to you.
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Adblock Plus and the US Constitution
By Jake Casper on9/5/2007 11:53 AM
If the controversy over ad blocking ever winds up in the courts, it could result in an interesting legal battle. Because any litigation would likely take place in US courts – Germany, the home country of Adblock Plus, is not such an easy jurisdiction in which to bring lawsuits, especially from overseas – the governing legal framework would ultimately be the US Constitution.
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The Technology of Ad Blocking
By Jake Casper on9/5/2007 10:45 AM
What kicked off the ad blocking uproar of August 2007.
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