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 Monday, September 08, 2008

A Storm Is Brewing....

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Apparantly the web isn't free....

If you've paid attention to your RSS feeds over the last few weeks you've seen the frequent whispers, occassional rants, and sporadic outbursts over the Firefox fueled ad blocking situation.  Everyone has an opinion and battle lines are being drawn.  Tight knit families of zealots are being torn apart and stronger than steel bonds are bending under the heat.  The battle crys are drowning out any semblence of reason.

Do you really deserve to filter the content sent to your browser in a piecemeal format?  Do you really have the right to have your ads displayed with your content?

There are so many crucial decisions to be made and as usual the uninformed have gotten loud, the disenchanted have gotten nasty, and the disillusiouned are powering up on the disruption to fight for whatever cause tickles demented fancies.  What a mess....

 Let's bring order to this chaos...join me and my friends as we hash this out.

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Most recent blog entries

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Ad blocking controversy: nothing more than linkbait?
Marketing & Publishing in the New World - Online Battleground By Maggie Stone on9/12/2007 9:08 AM
One of the more interesting analyses of the Adblock Plus/ Firefox blocking controversy is that it is, in itself, simply a method of generating links and traffic.
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Possible Outcomes of the Ad Blocking Battle
Trends in online advertising. By Jake Casper on9/8/2007 2:36 AM
The most likely outcome of the overall controversy over the legitimacy or otherwise of Adblock Plus and similar plugins is that the whole issue will fizzle out relatively quickly. The proportion of Firefox users is small, and only a relatively small number of the millions of websites serving contextual ads to visitors have actually installed blocking code.
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How will the major players respond to ad blocking technology?
Trends in online advertising. By Jake Casper on9/6/2007 3:28 PM
So far, the major providers of online contextual advertising have declined to respond to the controversy caused by the Firefox blocking and Adblock Plus debates. Right now you can access Google’s SERPS (search engine results pages) on Firefox while running the Adblock Plus plugin, thereby disabling all of Google’s own contextual ads that would otherwise be served to you.
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Firefox users and attitudes to online ads
Marketing & Publishing in the New World - Online Battleground By Maggie Stone on9/6/2007 3:26 PM
One of the reasons the Adblock Plus plugin has been so popular among Firefox users – to the extent of being actively promoted by the Mozilla Foundation, the organisation behind the browser – is that as a group they tend to have a particularly strong dislike of ads.
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Adblock Plus and the US Constitution
Trends in online advertising. By Jake Casper on9/5/2007 11:53 AM
If the controversy over ad blocking ever winds up in the courts, it could result in an interesting legal battle. Because any litigation would likely take place in US courts – Germany, the home country of Adblock Plus, is not such an easy jurisdiction in which to bring lawsuits, especially from overseas – the governing legal framework would ultimately be the US Constitution.
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The disadvantages of blocking Firefox for website owners
Marketing & Publishing in the New World - Online Battleground By Maggie Stone on9/5/2007 11:41 AM
The actions of some site owners in blocking all users of Firefox simply because there is a chance that they may be using an ad blocking plugin such as Adblock Plus has certainly aroused a good deal of controversy, particularly among the blogging community.
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The advantages of blocking Firefox for website owners
Marketing & Publishing in the New World - Online Battleground By Maggie Stone on9/5/2007 11:41 AM
From the point of view of site owners, blocking Firefox is a quick and simple way of ensuring that nobody is viewing their sites with an ad blocking plugin such as Adblock Plus installed on their browser. The plugin is only available for Firefox, owing to that browser’s unique open source nature. Internet Explorer remains the world’s most popular browser, and it’s pretty unlikely the Microsoft is going to allow third parties to make and distribute plugins of any type to work with with their software anytime soon.
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What benefits does Adblock Plus offer its users?
Marketing & Publishing in the New World - Online Battleground By Maggie Stone on9/5/2007 11:40 AM
Adblock Plus is the piece of software behind the recent Block Firefox campaign controversy. A simple, short plugin for the Firefox web browser, it allows surfers to completely block out the majority of graphical and text-based contextual advertising. From the surfer’s point of view, this has three major advantages:
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The Technology of Ad Blocking
Trends in online advertising. By Jake Casper on9/5/2007 10:45 AM
What kicked off the ad blocking uproar of August 2007.
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